Blockbuster announced an agreement with TiVo today to deliver digital movies over the Internet directly to the televisions of people with TiVo digital video recorders. Blockbuster On Demand will be accessible only to the approximately 800,000 TiVo owners who have broadband Internet connected directly to their TiVo boxes.
Amazon and Netflix both have similar agreements with TiVo, but Blockbuster will also sell TiVo machines at its retail stores and the companies will launch a joint marketing campaign. Blockbuster is offering fewer films than Netflix, but the offerings are newer releases. Blockbuster already offers online rentals through the Movielink service it bought from a group of studios in 2007.
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