On Friday, August 21, there will be two free screenings of the 15 minutes of Avatar footage with a special introduction from James Cameron himself at 6 p.m. and 6:30 p.m. in about 70 participating IMAX 3D theaters. The tickets are free, but you have to secure your tickets ahead of time by going to www.avatarmovie.com on Monday, August 17, starting at 3 p.m. EST.
The free tickets will be distributed on a first come, first served basis so get those mouse fingers ready. There are no further details yet, but it's expected that there will be a limit on the number of tickets per person.
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